Two groups of stakeholders in football have the most important roles for the development of the sport; the players and the coaches. In order to progress the players, we need teachers who can teach them the game to today’s requirements. That is why our first five years have been solely dedicated to the education and licensing of the coaches, and the infrastructure around those aspects, to allow them to become full time paid professionals, should they wish to. Only once that objective has been reached, can we truly turn to the players. ABC Football Foundation now takes its focus to the second half of this challenge, and the next three to five years will be primarily focused on the players, their development, their challenges, and their rewards.